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Category Archives: How to Get & Keep Attention

#47 Great Applications for Business School with Paul Bodine

How would you like to grab coffee with one of the world’s most experienced MBA admissions consultants and pick his brain on what makes a successful application?

This week I asked Paul Bodine, author of Great Applications for Business School, and owner of Paul Bodine Admissions Consulting, about his best advice to clients and admissions trends. Paul has helped hundreds of candidates since 1997 get into the likes of Harvard, Stanford and Wharton. This is a conversation you don’t want to miss!

#40 MBA Application Tips for Younger Candidates

Kobe Bryant in High School

How can younger candidates compensate for their lack of experience? What are admissions committees looking for in younger candidates? Darren covers 5 tips to show you belong and will be a valued member of your MBA class.

#30 How to Improve Your Chances of Getting In

Over the past 6 months, I’ve had over 20 MBA Admissions Directors on the Touch MBA Podcast. I’ve asked all of them, “What would you advise candidates to improve their chances of admissions?”

This is what they told me.

Here are 10 actionable tips you can use right away to boost your admissions and scholarship chances at your target business schools.

#4: 4 Ways to Get and Keep the Adcom’s Attention

Capturing your reader’s attention is the most important goal of your MBA application. You want the admissions officer to remember you after reading 20 applications that day. The longer you can keep his or her attention (in the right way!), the better your chances are of landing an interview. In this episode, we take the core principles from Oren Klaff’s Pitch Anything, and discuss 4 ways you can get and keep attention in your application. The primal “croc brain” that […]

#3 6 Ways to Make Your MBA Application Stick

In this episode, we take the core principles from the marketing classic Made to Stick, and discuss how to use them to create a memorable MBA application. Your MBA application is a “movie preview” of what’s to come – a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)? […]

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