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Category Archives: How to Get & Keep Attention

#152 Kishōtenketsu

Crazy Lady, Kishōtenketsu by Olivia Stephens

Do you feel like your MBA story is a bit bland? Or uninspiring compared to the applicant profiles you see online? What if you haven’t overcome insurmountable odds or accomplished something amazing?

Darren explores the possibilities of kishōtenketsu – a four act story structure used by Japanese and Chinese writers for centuries. What makes this story structure interesting is that it relies on contrast – not conflict – to generate interest.

Listen on for ways you can use this Eastern story structure to keep admissions officers’ attention AND demonstrate your self-awareness.

#146 The Three Ps of Performance

Darren shares “three P’s” you can use to clarify the value of your accomplishments in your resume and MBA application. Doing so will paint a clear picture of your performance for MBA admissions officers and employers.

#113 Nobody Wants to Read Your Sh*t

Nobody Wants to Read Your Sh*t by Steven Pressfield

Inspired by Steven Pressfield’s book, Nobody Wants to Read Your Sh*t, Darren offers 3 pillars to present a memorable MBA story: concept, theme, and structure (hook, build, payoff).

#112 LinkedIn Tips for MBA Applicants

Top 7 LinkedIn Tips for MBA Applicants

Your LinkedIn profile could be the first thing business schools see.

Darren draws on his admissions experience and shares 7 tips to make a good first impression, reinforce your MBA story, and highlight additional qualities not in your application.

MBA programs are looking at your social media, especially your LinkedIn profile. Take 15 minutes to follow these guidelines and represent yourself well to b-schools, MBA students & alumni, and future employers.

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