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Category Archives: How to Get & Keep Attention

#209 How Wharton Reviews MBA Applicants & More with Thomas Caleel, Former Head of MBA Admissions for Wharton

Thomas Caleel, former Head of MBA Admissions for Wharton, takes us behind the scenes of how an Admissions Director builds a class and what he or she looks for from applicants. What are the key qualities and characteristics that admissions committees look for? How did Thomas’ team review 8,000 applicants per year? And how can you craft a thoughtful, authentic and compelling application that stands out?

#203 What Are Your Game-Changing Differentiators? with Paul Bodine from Admitify

Paul Bodine, one of the world’s most experienced admissions consultants and president of Admitify, shares how he helps clients with seemingly par-for-the-course profiles discover their game-changing assets. Sixty percent of Admitify’s MBA clients gain admission or interview invitation at Stanford, Wharton and Harvard, and Admitify’s clients win over $2M in scholarships each year. Listen on to learn more!

#200 The 3S’s of Scintillating Storytelling

Inspired by The Moth, Darren highlights three tools you can use immediately to improve your stories, so you can show adcoms who you really are and draw them closer to you. Darren also shares over a dozen questions that will help you identify your most compelling stories.

#152 Kishōtenketsu

Crazy Lady, Kishōtenketsu by Olivia Stephens

Do you feel like your MBA story is a bit bland? Or uninspiring compared to the applicant profiles you see online? What if you haven’t overcome insurmountable odds or accomplished something amazing?

Darren explores the possibilities of kishōtenketsu – a four act story structure used by Japanese and Chinese writers for centuries. What makes this story structure interesting is that it relies on contrast – not conflict – to generate interest.

Listen on for ways you can use this Eastern story structure to keep admissions officers’ attention AND demonstrate your self-awareness.

#146 The Three Ps of Performance

Darren shares “three P’s” you can use to clarify the value of your accomplishments in your resume and MBA application. Doing so will paint a clear picture of your performance for MBA admissions officers and employers.

#113 Nobody Wants to Read Your Sh*t

Nobody Wants to Read Your Sh*t by Steven Pressfield

Inspired by Steven Pressfield’s book, Nobody Wants to Read Your Sh*t, Darren offers 3 pillars to present a memorable MBA story: concept, theme, and structure (hook, build, payoff).

#112 LinkedIn Tips for MBA Applicants

Top 7 LinkedIn Tips for MBA Applicants

Your LinkedIn profile could be the first thing business schools see.

Darren draws on his admissions experience and shares 7 tips to make a good first impression, reinforce your MBA story, and highlight additional qualities not in your application.

MBA programs are looking at your social media, especially your LinkedIn profile. Take 15 minutes to follow these guidelines and represent yourself well to b-schools, MBA students & alumni, and future employers.

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