In this episode, we take the core principles from the marketing classic Made to Stick, and discuss how to use them to create a memorable MBA application.
Your MBA application is a “movie preview” of what’s to come – a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)?
These 6 elements – Simple, Unexpected, Concrete, Credible, Emotional, and Story (SUCCES) – are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your application.
Show Notes
- #113 Nobody Wants to Read Your Sh*t
- #200 The 3S’s of Scintillating Storytelling
- #51 Stalking the Story for Your MBA Essays
- #83 MBA Essays that Work – Candid Thoughts on Essays, Authenticity and Being Yourself
- Made to Stick, by Chip and Dan Heath
Resources for Applicants
- Get free school selection help at Touch MBA
- Get pre-assessed by top international MBA programs
- Our favorite MBA application tools (after advising 4,000 applicants)
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