Main menu

#3 6 Ways to Make Your MBA Application Stick

In this episode, we take the core principles from the marketing classic Made to Stick, and discuss how to use them to create a memorable MBA application.

Your MBA application is a “movie preview” of what’s to come – a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)?

These 6 elements – simple, unexpected, concrete, credible, emotional, and story – are the building blocks of sticky ideas. Be sure to incorporate all 6 elements into your application.

Show Notes:

Made to Stick, by Chip and Dan Heath

Episode length: 16:59

Download and Subscribe:

If you’ve found the podcast at all helpful or entertaining, we’d love if you could click over to our iTunes page and give us a positive review. Or leave a comment below. If you know some ways we can make it better, please send us an email: darren@touchmba.com. Let us know what you’d like to hear on the podcast!

Leave a Reply

Your email address will not be published.

Start Here

Most Popular

Be First to Get Updates