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#176 Use the 5 Senses to Make Your MBA Application Stick

After helping four MBA applicants with their resume and essays, Darren realized he was repeating similar advice. In this episode, Darren shares how you can use the five senses – sight, sound, smell, taste and touch – to make your application more three dimensional.


  • Introduction (0:00)
  • Sight – paint the scene (2:23)
  • Touch – make the reader feel something (8:00)
  • Sound – have a point of view (12:54)
  • Taste – be focused and break stereotypes (18:10)
  • Smell – make sure your entire application matches (23:54)


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