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#190 3 Timeless Application Strategies from MBA Admissions Strategy (2005) by Avi Gordon

“MBA admissions turns on the simplest and oldest rule in communications strategy: to win you need to connect your objectives with those of your audience… if you are better than the next applicant at demonstrating the common ground between your objectives and the objectives of the adcom, you will be accepted.”

– Avi Gordon

Darren shares three foundational application strategies from Avi Gordon’s MBA Admissions Strategy: From Profile Building to Essay Writing (2005) that have stood the test of time. It’s always advantageous to master the fundamentals of any art form – including constructing a winning MBA application. Listen on to review the basics!


  • Introduction (0:00)
  • Marketing to Adcoms (3:50)
  • Attributes that Count (10:40)
  • Points, Stories, Analysis (19:40)

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Show Notes


3 thoughts on “#190 3 Timeless Application Strategies from MBA Admissions Strategy (2005) by Avi Gordon

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