“MBA admissions turns on the simplest and oldest rule in communications strategy: to win you need to connect your objectives with those of your audience… if you are better than the next applicant at demonstrating the common ground between your objectives and the objectives of the adcom, you will be accepted.”

– Avi Gordon

Darren shares three foundational application strategies from Avi Gordon’s MBA Admissions Strategy: From Profile Building to Essay Writing (2005) that have stood the test of time. It’s always advantageous to master the fundamentals of any art form – including constructing a winning MBA application. Listen on to review the basics!

Topics

• Introduction (0:00)
• Marketing to Adcoms (3:50)
• Attributes that Count (10:40)
• Points, Stories, Analysis (19:40)

Episode Sponsor: Queen’s University’s Smith Full-time MBA

The path to your next big career move goes through Canada. The 12-month Full-time MBA program at Queen’s University’s Smith School of Business features a proven team-based, experiential curriculum — built around the exact set of skills that top employers seek. The results speak for themselves. 98% of the Class of 2021 accepted an offer for their dream role within 3 months of graduation. Listeners of the Touch MBA Podcast can receive a complimentary virtual consultation by visiting
Yoursmithmba.com/touchmba

Show Notes

• Avi Gordon at MBA Studio
• MBA Admissions Strategy: From Profile Building to Essay Writing by Avi Gordon
• #47 Great Applications to Business School with Paul Bodine
• #71 How to Apply for Top MBAs with Tyler Cormney of MBA Prep School

Subscribe

• Apple Podcasts / Spotify / Stitcher / Google Podcasts / Soundcloud / YouTube