In this episode, we take the core principles from the marketing classic Made to Stick, and discuss how to use them to create a memorable MBA application. Your MBA application is a “movie preview” of what’s to come – a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)? […]
This week I sat down with Ms. Chua Nan Sze, Marie Antonie, who is Director of Graduate Studies, NUS Business School, and looks after the NUS MBA and EMBA programs. We discussed the latest curriculum changes at NUS and how to give yourself the best chance in the admissions process.
I had the pleasure of talking to Dr. Philip Zerillo (Dr. Z), who is Dean of Postgraduate Professional Programs at Singapore Management University. Dr. Z has played a pivotal role in developing SMU’s MBA program. We had a very open conversation about the latest developments at the SMU MBA program, its unique pedagogy, career placement success and admissions.
