“No one wants to hear anything you want to say, unless you give them a reason to listen.” – Matthew Dicks

Almost 2 years ago, I heard ten-time Moth GrandSLAM winner and novelist Matthew Dicks share his storytelling secrets on the Knowledge Project Podcast with Shane Parrish. Then, I listened to entire the 2-hour podcast again, it was that good! I’ve now listened to this interview three times!

I wanted to share 3 storytelling tips from the episode to help you craft compelling stories for your MBA applications.

Topics

• Introduction (0:00)
• Story is Change over Time (3:00)
• The Architecture of Story: How to Structure your Stories (12:45)
• Beginnings: Give Them a Reason to Listen (15:10)
• How to Maintain Interest: Stakes, Suspense, Surprise (17:00)
• Summarizing Key Takeaways (22:30)

Show Notes

• The Knowledge Project Podcast: Master Storyteller Reveals The 5 Hidden Elements That Make People Remember Everything You Say
• Storyworthy: Engage, Teach, Persuade, and Change Your Life through the Power of Storytelling by Matthew Dicks
• Stories Sell: Storyworthy Strategies to Grow Your Business and Brand by Matthew Dicks
• #113 Nobody Wants to Read Your Sh*t

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