Capturing your reader’s attention is the most important goal of your MBA application. You want the admissions officer to remember you after reading 20 applications that day. The longer you can keep his or her attention (in the right way!), the better your chances are of landing an interview. In this episode, we take the core principles from Oren Klaff’s Pitch Anything, and discuss 4 ways you can get and keep attention in your application. The primal “croc brain” that […]

In this episode, we take the core principles from the marketing classic Made to Stick, and discuss how to use them to create a memorable MBA application. Your MBA application is a “movie preview” of what’s to come – a pitch for your candidacy. Imagine an admissions officer reading hundreds of applications. How can you get this gatekeeper to pay attention, remember you, believe you, care about you, and act on your application in a positive way (we must interview her!)? […]